We start all our campaigns by the basics of 4Ps mix-Marketing: Price, Product, Promotion, Place... Finding consistency in each and every product strategy or service is our obsession.
The« PERFECT » Mix between marketing/brand strategy and the end consumer. How to make the e-reputation of a brand benefit its speech and most importantly how to keep control of it? Ascertain the frontier between the appropriation and the expropriation of its branded content by its customers.
Provoke the purchase!How to win the battle of the last square meter in a point of sale? And how to earn the customer’s trust from the first Click.
We don’t just stop at a simple product placement, we recommend the «IDEA-PLACEMENT»©. The clients don’t settle for Old-School placement anymore, they are more sensitive to the cleverness and pertinence of the action.
Thinking outside the box to suggest specific formats, adapted to each problematic of the brand: Products and/or Services. Omnipresence doesn’t always make the difference, only the campaign’s objective determines the best Media to conduct it in order to have a better control of its impact.
How to turn a very local experience into a social trend? Do you use family, relatives, neighbors…as relay points, or do you entrust this mission to influencers? The best ambassadors of a brand are its own users! Let’s help them in theirs missions and most importantly earn their trust.
The idea is at the center of everything. It must carry the message from the receipt to the TV, while going through the radio spot, the press ad, the post, the Web Channel… Mastering the image’s quality on every support and challenging new formats is our specialty.
The genius of a product or the originality of a service aren’t claimed but are experienced. Experimentation before the purchase is the key to the success of the pre-launch of a campaign.
How to have a successful operational marketing recipe? Our role isn’t to excel at what is already commonly done but to create the new tools to develop the scenarios of your communication operations.Pour la découvrir cliquez ici
Take a salad bowl with 400g of common sense and add:
-100 g of observation
-100g of attentiveness
-100g of competitive study
-a good pinch of data analysis
-a teaspoon of strategy
-150g of reactivity
-200 g of forecast
Let rest and add the required 300 g of necessary action.
Mix everything until customer satisfaction.
Watch the result.
The recipe is perfect if the goal is achieved; otherwise readjust the ingredients according to the results.
How to encourage the youths (16 – 25 years old) to drink the Aïn Saïss mineral water and boost the sales of the 50 cl bottle? Thanks to innovation:The Aïn Saïss-Danone brand shakes the customs with a first in Morocco: the launch of 50 CL bottles in Sleeves, which is a very technical process never used in Africa before.
When your tasks, ideas, briefs and objectives start being unfeasible, unreachable or even impossible.
You have to contact I-CAN Services.